This is what the queer activists I know have been saying in response - that this change was done to improve the product (the information they hold on people), with doing the right thing being a nice added extra....
I wondered this too, but to be honest I imagine it's not a problem. LGBT is a small, fairly tightly defined group (compared to, say, men age 18-25) that skews in known directions (liberal, urban, etc).
LGBT is a small, fairly tightly defined group
Odd; most online and conventional media outlets are saying something completely different.
Says that advertising targeting will be based on their preferred pronoun.
It probably does. I don't see what you're trying to say here.