>It seems awesome. However earlier I had asked, How this is different than Google Docs in terms of 'competition' and features.
Her Response: >The principal difference is that we're focused exclusively on the editorial process, while Google Docs also aims to do a lot of other things. I don't have a feature comparison handy, but you might be interested in this article from FastCo: http://www.fastcodesign.com/1672260/editorially-wants-to-red...
Point, I was not convinced, this or any other App of this kind, is going to stand the competition (from Google). Let alone stand out.