I use Firefox because I think it is good enough and second I want to have certain control at the software I am using, being it open source. Now do I expect Mozilla to keep running a company without generating revenue to only to stay up? Remember 90 percent of Mozilla revenues come from Google. They must diversify, and if Firefox is smart enough with ads placement, which considering their stellar record at keeping the customers first is undeniable, I am backing Mozilla up. Yes to competition, yes to open web.