Trust is fickle on the internet. These young, inexperience companies are hurting consumers by poor practises. That however doesn't restrict an experienced party from providing services safely. For instance, we may trust amazon or github and a plethora of other services online. It appears we generally trust them because they have a solid record of support & are transparent about issues. What I'm trying to convey is that a reputable party could in time be a trusted. This doesn't negate an individual from taking protective measures such as paper wallets, vaults, backups and spreading your wealth across wallets. Right now it's a kin to the wild west. And the law-men are coming, they just haven't arrived. I feel in time, the dust will settle.
Trust is a slow process.