...and untold millions of lines of changes to the Linux kernel are kept secret and are not at all available to other Linux users or even to Linux contributors. That is exactly the sort of the thing the GPL was meant to prevent.
Furthermore, while it is true that quite a bit of web services and "cloud computing" was built with free software, the effect is very different than distributing free software on desktops. If you do not like some new feature of the Linux kernel, you can just not use it -- nobody forces you to upgrade, and in extreme cases it is possible to fork the project. On the other hand, if you do not like a new feature in Facebook...tough luck, you have no authority. Similarly, if you want a new feature in the Linux kernel, you can add it -- maybe Linus won't merge it with the official source, but you can still have the feature and distribute it to others. Your next great idea for a GMail feature is irrelevant, because you cannot add features to GMail.