However, on the consumer path this interested me:
>As the console gaming industry evolves (dies?), Nadella needs to convince America that the Xbox is truly a living room feature, not simply a gaming device. If he can sell that concept, Microsoft will leapfrog Sony and recapture the lead.
Despite the claims of the "living room console" being made for years, I really can't find any evidence for it. I can't see why a $499 console will beat out an $99 Apple TV for OTT entertainment in the larger consumer market. I still think this idea that the gaming console will become "the box" is an idea that has roots in the early 2000s, where people only have 1, maybe 2 televisions at home. If "John Jr." is playing video games for 4 hrs/day, I commonly see he does it in his room, not in the living room where he can impede on "John Sr."'s decision to watch the Netflix. Sure they could buy 2 Xbox Ones, but John Sr. doesn't really need all that gaming power.