Google (or any other large e-mail provider, for that matter) could significantly decrease the value of an unsubscribe request to a spammer by automatically sending unsubscribe attempts every time an invalid e-mail address is hit with an e-mail with such a link. If spammers can't assume that an unsubscribe response means the e-mail address is live (and further, if the likelihood of a Gmail unsubscribe being a dead address is very high), then the scam no longer has any value to them, and they'll just stop doing it.
...in which case, it's still a useful thing to do, because it helps legitimate companies prune their e-mail databases of garbage addresses.