No, it means you're trying way too hard to convince me using unrelated smokescreens, and oftentimes borders on deception.
How many times have you seen, on a support page or whatnot, a picture of a smiling call center guy with a headset? It's probably the most common usage of a stock photo.
But that isn't your support guy, in fact a lot of these places have the founders answering their own phones - so why pretend to be a big company when you are not?