From the article: 1. He talks to Carol and she responds in a friendly manner. He gets her phone number and a proper date next week. 2. He does not approach Carol. He can enjoy another rewarding task (like reading the last issue of Plus). 3. He talks to Carol and she proves uninterested. He will feel miserable for a week.
No guy who is actually interested in a woman will pick option 2. In fact, it's a non-option.
No guy who will "feel miserable for a week" over some random chick turning him down for a date. If he does feel miserable for a week, he's got serious emotional problems or instability issues. A few minutes, maybe. A hours, possibly. if he has a really sensitive ego.
Finally, as to the anecdotal evidence at the bottom of the article which inspired the article, I call bullshit again. Uma Thurman and Jessica Simpson were both referring to boyfriends, not dates, and discussing how their careers and financial success was scaring off men who were intimidated by the spectre of being in a relationship with a more successful woman. (I watch Extra, so sue me.)