> When we meet people, and they ask us what we do, we say we work for 37signals. If they aren't in the tech world, they'll squint and say "what's that?". When we say "we're the folks who make Basecamp", their eyes light up and open wide. "Basecamp! Oh I love Basecamp! My wife uses Basecamp too! [my emphasis] Even our church uses Basecamp!"
So, "people" = men?