Imagine if China landed the first Moon Base in 2020 and was wellestablished there before the US even landed another astronaut. Highly unlikely BUT the fear is there - and with that fear comes the other one; strategic habitation of the Moon establishes something of a superiority over other countries.
Summary: the US govt. will guard NASA as long as it can. It can use it to make sure that it holds onto much of the tech (or at least controls who makes it).
In a nutshell human beings have depleted helium reserves on planet earth to the point that within 20 years we run out. Now you say, big deal, no more party balloons. But little do you realize that the manufacturing processes for just about everything super technical requires helium. It's a big enough deal that both Russia and China are developing standalone robotic systems to harvest helium-3 from moon rocks where its found in great abundance due to the suns constant bombardment of the surface rocks which creates the substance. Helium-3 is also a core ingredient in fusion reactor processes and as such is required in great quantities to sustain the fusion reactor operations.
http://www.wired.com/wired/archive/8.08/helium.html
So there is a strategic value which while not important at this moment, will likely be a driving force in space economics in 20 years...
Plus we have obligations to protect foreign allies.
From the economic perspective there is a massively lucrative tourist market to sell.
And above all of that you have proof of the countries dominance over the earth. Some of their residents are literally untouchable :)
EDIT: if China makes it to the Moon that would establish them and the next biggest super power. Chances are it will be them anyway but still...
"Some of their residents are literally untouchable"
It's trivially easy to stop shipments to the Moon. How long can a lunar biosphere last?
On the other hand, once you're out of Earth's gravity well, you're halfway to anywhere.
As for gravity wells, why not just build a space station outside of the Moon's gravity well?
There's supposedly fuel on the moon. He3, if I'm right.
You'd be much more easily able to control space (orbital space), because you'd have fabrication plants on a place with about 1/6 of the gravity, making escaping that gravity much, much easier.
It would bring you a lot closer to the goal of space colonization.
Plus, lasers.
2) There is evidence that there is water and oxygen on the Moon. Again, it is cheaper to collect these on the Moon and send them out to the orbital factories and space-based solar collectors than it would be to do so from Earth.
I said fear. should have said irrational fear. Such things can do much for furthering tech (example: the space race) but also hamper it (example: the current NASA situation).
Catch 22 :)
From their mission statement: "Our mission is very simple. We are working towards launching a human being into space. This is a non-profit suborbital space endeavor, based entirely on sponsors and volunteers."
They've done a number of successful booster tests and are well on their way to the goal.