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This is the first I've heard the term catfishing. Can someone provide a more concrete definition? Is it simply pretending to be someone else online?

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http://en.wikipedia.org/wiki/Catfish_(film)

It originates from a movie, and is also now a TV show.

A catfish is someone who pretends to be someone they're not using Facebook or other social media to create false identities, particularly to pursue deceptive online romances.

http://www.urbandictionary.com/define.php?term=catfish

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