It's not incredibly elegant, it's just dumb. Would you say Infinitecoin was genius too? And it's mostly just an American problem (no wonder it exploded in Reddit, where the majority are American), since you guys are taught to use weird units, and all of you struggle trying to understand mBTC and uBTC which are simply powers of ten. Creating a new currency changing only the unit used and adding a funny picture of a dog is not genius, and saying such thing is an insult to the technology and its creator.