It's an example of poor design; the font color and weighting draws the eye straight to the product names and away from the descriptions, which are the real meat of what the site has to offer.

Sure, it only takes a moment's squinting to figure out what's what, but requiring your would-be users to put in that effort, or indeed any effort, to figure out the most basic nature of what you have to offer, strikes me as an excellent opportunity to limit your support and public relations commitment by reducing your user base.