I don't think there's any point in emphasizing the product names, when they don't serve to explain the product.
A really simple improvement would be to display the name and description similarly to HN:
<description> (<title/domain>)
E.g. Realtime code sharing for developers (CodeShare.io)
I mean this in the most helpful way possible: the interface is really, really bad at serving one of its basic, fundamental functions.