I don't doubt that one or two very cool tech demo "movies" will appear for OR, but there is _no way_ this will be the future of film for more than a tiny minority. It obliterates director control of camera angle, and requires a set that fully surrounds the camera position (you don't want to turn your head and see the crew ruining illusion for you).
It's also currently rather low-resolution, but that will improve.
What you might get are things like travelogues; the ability to virtually tour the digitised landmarks of the world from your chair, walking (or flying!) around at your own pace.