This is like saying, "let's all work together to hack ten cents into eleven cents" (except we're doing something secret to do the hacking, which we won't tell you, but trust us. ps we love Nate Silver)
Edit: Actually, Now that I think about it more, the people who made this are probably concerned with too many teams using the same statistical techniques, and choosing the same bracket. Assuming several teams find this "highly likely" bracket, and it wins, those teams would all share the prize. This way, the organizers can choose their favorite bracket, and help ensure that other brackets aren't going to share the prize with them.