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> Is the title really a reference to that strange psychosexual thing people have about alphas and betas

But, wolves do that, so it must be true! I read it on the Internet!

I thought it was gorillas?

I think it's more an Amazon naming thing. Their other big made-by-amazon show is called Alphas.

Alphas is a SyFy (I can't say that name with a straight face) show. You're thinking of Alpha House.

It could be a reference to newly-written software in "beta test".