Yes it is the result they want.

You can custom order a nice laptop if your willing to spend 800+ and not have to worry about getting a macbook

http://www.powernotebooks.com/ASUS-Custom-Built-Gaming-Lapto...

But at the same time I just looked up optimus and most of the new GPUs are listed as having it

http://www.geforce.com/hardware/technology/optimus/supported...

I would generally avoid Nvidia until this optimus stuff gets enough press until they are forced to retire this or at least make it optional.

Or just wait until someone decides to start a class action lawsuit against them like how HP knowingly sold and entire family of defective Elite desktops