Google creates a real identity for you, without you explicitly asking them to, based on the information they already have about you, like your interests(google now), gmail account (and its contents!!!), youtube, blogger, author profile, G maps, waze, android (photos, who you call, who calls you) GPS (where you go, with whom, how much you stay there), your friends, coleagues, acquaintances and possibly indexed 3rd party web pages. And they buried what they are doing and the privacy controls through dark patterns, so most of the people aren't even aware of that.
Not only they are forcing the majority of the internet population to have an account pulling information from different parts of their lives, they are forcing them to use that account publicly and start identifying with it - youtube, sms, email, blogger (soon waze?).
Tell me how dystopian this is? Now consider that the same company knows all the sites you visit and how you got there.