Then they should move out of rural England. BT, etc, aren't stupid. If people in rural England could pay enough to offset the cost of running cable or fiber out to rural England, then BT would build that infrastructure. But that's clearly not the case.
We're not talking about small villages nestled in the Welsh hillsides hundres of miles from the nearest city. We're talking about towns of tens of thousands of people, close to major cities, close to major rail and road networks.
It'd be really nice if the UK had strategic plans to increase the amount of fibre in the ground. People building new housing estates or roads or etc should be strongly encouraged to install fibre optic cabling, and more than is needed.
That was the result of an ISP's own blocking system.
And there is no government censorship, please stop saying that - customers are given the option to opt-out of content filters -- it's not mandatory. This has always been the case, the only difference now is that ISPs must ask subscribers.
Here's the blog of one such small ISP, which is well worth reading: http://revk.www.me.uk/search/label/CENSORSHIP