Maybe the other 20% own non-electric kettles, like us, or have one-touch boiling water systems, like my parents.

When our last electric kettle blew up 3-4 years ago, we decided to go with a good, old fashioned metal kettle that we use on the hob. Works well, doesn't ever break, and even makes it a bit more of an 'event' to put the kettle on as you get all the boiling sounds, the whistle going off, etc.

My parents, on the other hand, have a thing that produces boiling water at the touch a button so they just use that to dump water into their mugs instead.

Either way, an electric kettle is far from the only solution .