Many organic companies, particularly in the cosmetics and toiletry market, like advertising their products as "all natural" and "without scary chemicals". For example, products that like to villainize both Nitrates/Nitrites and MSG. Hell, pretty much any bacon, sausage or cured products advertised as "Nitrate-free" or as "No Nitrated added" are relying on the fact that you think Nitrates are bad while still adding nitrates. Instead of adding Sodium Nitrate to their products they remain "all natural" and "organic" by adding celery juice, which is high in nitrates.