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More users is not always a good thing. Support costs increase linearly for a while with the user base, and then I'd suppose superlinearly.

Apple has departments of people dedicated only to taking phone calls.

I would rather have 10 users at $10,000 each than 100,000 users at $1 each.

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Games aren't business software. You had to fix the bugs anyway, but you don't have to add new features all the time after release.

and also, i don't see a game (even MMO style game) taking calls and operating a call center. At best there's some admin/moderating role, and it'd be asynchronous, and cookie cutter style responses.

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