I think you're close. When we download an OSS project I think we have the
expectation of being able to integrate it into our own projects, and there's some amount of disappointment when it triggers a GPL conversion.
When Steve Jobs comes to the party, you don't say to him "Look, you're not sharing your cake with us, so we're going to kick you out." You say "Holy crap! Steve Jobs!" But when Joe-decent-coder-not-a-celebrity does the same thing, it leaves a different taste in your mouth.
I think another (similar) part of the equation is the hoity-toityness of the GPL and/or FSF. Just read the GPL preample (WTF does a license have a preable for, anyway?). The first time I read it, it sounded to me like Stallman and/or the FSF were called forth from the burning bush to save us from the horrible slavery of permissive licenses. If you ask a random person off the street what sort of license an organization called the "Free Software Foundation" would use, I guarantee they wouldn't invent a whole Gettysburg address worth of rhetoric for why free software needs a handful of restrictions.
We can have a debate about whether copyleft is good or bad in the long run all day long. I'm just saying, on a gut level, on a prejudicial level, if somebody presents you with a barely-half-page BSD/MIT license of "Use this and don't sue us", and then an epic novel about how you can have patents as long as they're nondiscriminatory, or granted prior to March 28, 2007, or that we'll put you on probation for 30 days (or maybe 60) if you violate something-or-other, and you must provide installation instructions with such-and-such, and you can't distribute such-and-such in a password protected RAR... On a gut reflex level, the second one hardly sounds like free software. Maybe after researching it, you come around to their point of view. But most people don't research it, and some of the ones who do disagree.