Both.
The last time anything like this was proposed (and then it had the support of Google, etc), there was a
huge showdown.
The problem you have here is simple: The messaging is very hard to get to politicians in a way that makes it clear what a big deal this is, and how bad it's been.
They have no concept of things like "broadband speeds".
On one side, they get told by the telecom union, verizon, comcast, ex-FCC chairs who are now lobbying, etc, that "if you impose these rules, we'll lose jobs and money, and it'll make the world a worse place. Plus, regulation has been stifling us for years. We want to do amazing things like increase speeds in your area, but we can't afford to invest if we have all these regulations, and if these guys won't pay their fair share" (The telecoms have their own made up presentations about how they really didn't waste billions of dollars and give people nothing in return but higher prices)
There is a lot inaccurate with this message, but it's still hard to counter. When what you mostly have is industry groups and tech companies arguing on the other side, it is hard for politicians to not believe their main beef is "we don't want to pay for this".
The "consumers are already paying these costs, people shouldn't pay twice" argument doesn't really fly.
If it affected politicians and their constituents ability to watch football, this would be easy.
Instead, it usually seems like it just affects some confusing and far away thing they don't want to bother understanding, or worse, take the telecom companies side on.
This would be a lot easier if there were millions of tech people arguing on the right side here, but that never actually happens
(I'll also point out Google took a huge hit back then for getting what it could out of this, when it was fairly clear even then that the FCC's position was going to be a loser in court. It was raked over the coals by everyone, including the same organizations now commenting on this court decision saying how the FCC should do something different. It was clear the FCC wasn't going to change its mind then, and Google at least got people something out of this nothing. Of course, i'm quite biased here).