https://news.ycombinator.com/item?id=7038809
In part it can be used to illustrate what bad things can happen when you do things that are intuitively reasonable. It's worth noting that Euler did exactly this kind of stuff when he solved the famous Basel Problem[0] of sum(1/n^2) giving pi^2/6. His manipulations turned out to give the right answer, these seemingly similar manipulations give "obvious nonsense."
Calculus is founded on doing odd things with infinite collections, and knowing for sure what works and what doesn't is important. When you do engineering you're pretty much guaranteed that "obviously right" things are actually right, but math allows us to explore places where our intuition is misleading, and helps prevent us from making mistakes.
And sometimes it's just fun. Have you ever written a Quine[1] program? Does everything have to have obvious and direct uses?
Case in point: imaginary numbers were "discovered" in the 16th century and were widely considered to be "useless" by contemporary mathematicians and scientists. However, in the 19th century it was realized that complex arithmetic is perfect for analyzing steady state alternating current circuits.
The mathematics of infinite series in general has many existing applications outside of pure math, for example in physics. That said, I don't know if this theory in particular is applicable outside of theoretical mathematics (yet).
EDIT: It would actually be nice if the Wikipedia article would mention existing applications outside of mathematics - I think maths has a worse reputation in usefulness than it deserves because its applications are not highlighted enough.
http://www.youtube.com/watch?v=w-I6XTVZXww
Apparently it's used in many areas in Physics.