> Can someone explain to me why Apple didn't acquire Nest?
I'm guessing that to them, it's all or nothing: either they invent and market the product, or they're not interested.
Unsustainable hubris, if you ask me.
I'm guessing that to them, it's all or nothing: either they invent and market the product, or they're not interested.
Unsustainable hubris, if you ask me.
Or the opposite of hubris. They want to stay focused on their product line. They're happy to put connected home products in their stores, as they've done with nest; but they recognize they are already spread thin, so they do not actually want to make products in that space. Apple's acquisitions tend to be targeted improving their existing product line, not rapid expansions into new products.
I would bet Apple could make a good washer and dryer, but no one is claiming Apple is not out there courting the best washer/dryer company due to hubris.
So you're saying that they've become a 'not invented here' kind of company?