Can someone explain to me why Apple didn't acquire Nest?
He's a known quantity at Apple and he's doing hardware that would expand their market. I know they don't do a lot of acquisitions but this would seem to be a no-brainer for them.
He's a known quantity at Apple and he's doing hardware that would expand their market. I know they don't do a lot of acquisitions but this would seem to be a no-brainer for them.
Nest is neat. I don't have one but my neighbor does and it's a fine product. I'm as "gadgety" as the next guy here, but even after playing with Nest and being impressed I still wasn't compelled to buy one. I dunno, maybe one day.
I'm guessing that to them, it's all or nothing: either they invent and market the product, or they're not interested.
Unsustainable hubris, if you ask me.
So you're saying that they've become a 'not invented here' kind of company?
Or the opposite of hubris. They want to stay focused on their product line. They're happy to put connected home products in their stores, as they've done with nest; but they recognize they are already spread thin, so they do not actually want to make products in that space. Apple's acquisitions tend to be targeted improving their existing product line, not rapid expansions into new products.
I would bet Apple could make a good washer and dryer, but no one is claiming Apple is not out there courting the best washer/dryer company due to hubris.