Very surprised Apple didn't purchase this. Headed by Tony Fadell, brilliant design, I thought it would fit and be a nice diversification for them. However it will be very interesting to see what Google does with this. If I put away the cynic in me for a moment: the more data Google has on me the better their services are for me. I could imagine the Nest thermostat integrating with Google Now and the location data Google has on me for example to better now my comings and going.