Compared with CrazyEgg and ClickTale, I think the prices are actually very affordable.

CrazyEgg, while great for click analytics, does not offer scroll or form analytics.

On the other hand, ClickTale does, but they price by Page Views (individual pages), not Sessions (all pages browsed by a single visitor). If you do the math (assume 2 pages/visitor @ 20,000 page views for $99/month is equal to only 10,000 sessions), ClickTale is actually more expensive.

Of course, I'll have to let my potential customers decide the pricing, but I tried to choose prices that fit within the current market.