It was a nice idea but I think Swatch made a big mistake by taking their headquarters as the base to calculate it.
It needed to be an independant concept to bring other companies/competitors on board.
It needed to be an independant concept to bring other companies/competitors on board.
http://en.wikipedia.org/wiki/International_Meridian_Conferen...
Choosing Greenwich as 0-longitude meant that the International Date Line would be located in the middle of the Pacific Ocean, avoiding a situation where it could be two dates in the same country simultaneously.
http://upload.wikimedia.org/wikipedia/commons/6/61/Internati...
That not jiggered by politics at all.