Yikes. You've undermined my faith in the Google quick answers. I should be more skeptical, should've looked at the source.
Still, the point stands even more firmly :) I suppose I don't think it would be worth that much to Amazon, proportion-wise.
I think it would be structured in a manner of 60%+ in stock and other in cash with time limits (I.e. youtube deal) then the money paid for it would be created in the market from the stocks soaring etc.. so paying 3b for netflix might cost 1b cash.
I haven't thought of it that way, but you're right, it's probably a good investment. My fear is that acquisition often kills the very thing that makes the company what it is (including its long-term positive prospects), even with the best intentions.