The aim of it all?
To make all feminists look like crazy women who you just can't get along with!
How does this help anti-feminists?
It will inspire you to just tell your woman[1] to get in the kitchen whilst you pick the chili dog out of your neckbeard, dust curmbs off of your formidable beer gut, and submit your newest groundbreaking post to /r/theredpill.
Forgive the rant, but I've seen way more sexism today than I care to see. The apologists are just as bad if not worse.
1. Because owning people is definitely ok and part of being a man