GoDaddy supported SOPA, their advertising campaigns are notoriously sexist, their CEO once posted a "white man's burden" video of him "saving some poor Africans" by killing an elephant, and they're constantly in the news for sleazy anti-consumer business tactics that add up to an awful, socially irresponsible corporation.

They've since recanted their SOPA support, but I think it'll take more than a calculated business move to regain any consumer trust. Personally, I'd advise being familiar with the organizations that have ever supported SOPA, and cutting ties with them for any future endeavors:

http://en.wikipedia.org/wiki/List_of_organizations_with_offi...

Here are some previous mentions of GoDaddy/SOPA on HN:

https://news.ycombinator.com/item?id=3381822 https://news.ycombinator.com/item?id=3393477