>Is anyone else getting sick of this trend? Especially with stuff that you pay full-price for. I can understand why gmail / facebook / etc do it -With connected devices, the line in the sand is fading extremely quickly.
Your car is a platform and a place where you are a captive audience for advertisers. Your movements and habits are valuable to any entity that can sell you something or has a financial stake in your behavior (auto insurance company).
This New Years Eve I watched a montage of the ball dropping in New York City's Time Square, from 1976 to the present. Time Square, from the beginning was a place defined by commerce, advertising, and media, yet it was quaint in a way. The buildings were slathered in neon; billboards were brightly lit. You could see the progression even from there though. When the montage ended in 2013 the TV screen was covered with media and even the crowds themselves where plastered with blue foam Nivea top hats and branded clothing, carefully doled out to those located in "in-camera" zones. Wherever we are, wherever we look, whatever we hear, they want to get closer and they must. As long as money incents this, they always must.
Not saying it's good or bad, it just is. If we don't like being products so much (in the aggregate), then we have to decide this together and craft protections into law. If we don't care so much, then we know where this is going.