I agree. Here in the UK it's thankfully not illegal to circumvent censorship filters. Indeed you can opt out (although there are good reasons why requiring opt out is a bad thing).
The term pirate has negative, fringe connotations for many. Our rights to privacy and an uncensored internet should be a mainstream concern.
That's not to say this project shouldn't be lauded, it should. It'd just be nice to see projects like this becoming super accessible and I think terminology plays a part in that.