The company is bleeding money (their sales ranking on Amazon, for example, is typically right below a video cable compatible with the N64), has hardly attracted any quality devs, and the product had many hardware issues(faulty controllers, overheating). I believe there are still early kickstarter backers that haven't received consoles despite the claims of the Ouya company.
Then we can consider their PR (see: "redtube," "GET SOME" in the context of cancer, and their poorly thought out commercial that they quickly tried to disavow).
Then their customer service: nonexistent, you basically have to complain publicly and badmouth them in order to get any response.
And really, we live in a world where everyone owns a computer and there is no shortage of free quirky indie PC games (most or all of which will be of higher quality than what you'll find on the Ouya store).