No one is promoting the hacker image, the image is defined by those seen to be the hackers. Who are you suggesting we point to and say look at what this person did to make the image more diverse?
http://pando.com/2014/01/02/from-coding-to-the-catwalk-this-...
I'm not really saying we need to promote pizza and staying up all night coding, it's that we need to maybe make it more inclusive, to encourage more people to join the tech party.