Now that the cost of wafers are going up, making a chip that is 50% better costs 50% more money. That means that this years computer is more powerful than last years computer, except it costs 15% more (chipset cost is often 1/3 the cost of parts for a machine) And if your current laptop is 'good enough' in terms of power such that you aren't willing to pay 15% more. You don't buy it. And that is what is going to really be interesting here.
The new device costs more than the old device and isn't any more capable from a feature perspective.
30 years of PC marketing "lore" goes "Poof!" Now the only way to make your machine faster and cost less is to write more efficient software. Think about that carefully. It will define success in this next decade.
[1] In the chip business a wafer start is the process of sending 1 or more wafers through the process of being made into chips. It is the smallest unit of manufacturing.