It's going to take a lot of work :) However, contrary to popular belief, Kickstarter doesn't drive much traffic to projects with their own discovery features. From their own stats page [1], 72% of backers only back once. What I take from that stat is that most people are only going to Kickstarter for a single project that their friend asked them to back.

It may take a year, but we hope to establish a culture where people browse the Ramen Marketplace. We look at it like being a zeitgeist of what is currently being built.

In the mean time, what is "better" off the bat is The Kitchen -- the area where project owners can collaborate with the customers: vote on features, get comments on mocks, poll on pricing, etc.... This area gets opened up once a project hits it's goal.

Thanks for the kind words. We're really excited to get this off the ground :)

[1] http://www.kickstarter.com/help/stats