This new information puts American companies at even more risk of lost sales since given two companies, American Company and Foreign Company, the NSA is always going to have a massive advantage in penetrating the American company to get as much information they want to produce these backdoors. Whenever they fail to remotely access the company networks containing the IP for all the equipment they want to target, they have many more options available to physically access the network of these companies, possibly going as far as having a mole working at the companies, exfiltrating the IP they need to produce the tools in the catalog or even deliberately putting in backdoors.
This is probably the most damning information I've seen of NSA activities. This is anti-American activity since it clearly harms US economic interests. This coupled with the policy that spying on foreigners is fair-game is enough reason to give any foreign government or company enough reason never to purchase equipment from US tech companies.
As an engineer in the US, this makes my blood boil. I really hope that this new information generates more interest in open-source network software and hardware.