Lets be realistic about how the "rape sufferers" incident happened. They started with some list of standard medical conditions joined against users:

    condition       user
    dermatititis    1
    rape            2
    athletes foot   3

Then they did this:

    SELECT UNIQUE(condition) FROM user_sufferers

    <h1> Lists for sale </h1>
    {% for condition in conditions %}
      <li> {{condition}} sufferers </li>
    {% endfor %}

Fundamentally no different from

    ["Keep Calm and {{verb}} a Lot" t-shirts for verb in list_of_verbs]:

http://singularityhub.com/2013/03/20/keep-calm-and-rape-a-lo...

The fact that things like rape, pregnancy [1], etc are detectible by computers makes great headlines. But we shouldn't act as if MedBase was deliberately targeting [{{condition}} sufferers for condition in hot_button_list] - that's fundamentally dishonest.

[1] See the case when Target knew some teenager was interested in products X, Y, Z, where the correlation was driven by the underlying causation of pregnancy.