If the ads are shown in an iframe on a different domain you won't be able to traverse them due to cross origin restrictions.
I came here to say that this article is dynamite. I had not followed this story before, but it is at least as important as Snowden / NSA. However, the article loses its force from the middle and the call-out to US liberal politics towards the end is just pathetic. It is as likely that those who need to take action on the data industry are from the right, libertarians, or simply not aligned with parochial US political divisions.
Edit: re-reading the thread, the SOP objection is right. A plug-in is required.