This is very rare in the UK, everyone's pretty good at looking left & right (although many will run/jog rather than wait). I guess this is more an education problem. To be frank if you're stupid enough not to look then you deserve to be hit (of course that attitude won't work in reality as often the driver/car will be at fault by default - certainly in the UK).

Perhaps the best approach would be to not punish 'safe' jaywalking but to give out harsh tickets for those that cause cars to slam the brakes/similar.