The benefits would be more developer-geared rather that beneficial for Apple.
And the Modern ObjC (with ARC, @properties, blocks, new @literals, awesome and useful clang errors, etc.) is much, much better than it was around iPhone OS 3.0! The signal/noise ratio of a typical iOS app is now maybe twice that of an app written in the bad old days.
rap, not wrap. Quite an interesting history http://www.todayifoundout.com/index.php/2012/05/its-bad-rap-...