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You do know that one of Aaron's strengths, or at least a point of focus, was gamification. Looking at this article in that light you realize that he was trying to stir up a conversation. He also didn't seem to bother to be nice, at least when he had an opposing opinion.

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I think the word for that is "trolling." And you're right: the article does make more sense when looked at that way.

> I think the word for that is "trolling."

There is a difference between stirring up a conversation you think needs to be had, by simply not beating around the bush in regards to an opinion you actually hold -- and pretending to have an opinion you know to be controversial, just so people waste their energy discussing something you couldn't care less about.

Calling anything you disagree with, or anything written without caring how others might take it, a "troll" is at best mistaken, at worst a nice try.

The word for it is "contrarian", trying to make a name for himself by declaring himself opposite of the popular #1 (Google)

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