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Sometimes it's less difficult. For example, it took me a while to remember that the HN search engine is at searchyc.com. And sometimes it's faster: I can get to my uni's website by googling just keio instead of typing www.keio.ac.jp.

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I think his point was that the example in the article makes little sense -- if you're typing "match.com" into Google you clearly haven't forgotten that the domain name is "match.com" ... You probably just don't know that you can type it in the address bar.

The example would have made more sense if the author had said people type "Facebook" looking for "Facebook.com"

I think when people refer to Match.com they say "Match.com" and when people refer to facebook they refer to "Facebook".

I find the searchyc plugin helpful: http://plugin.searchyc.com/

I have it mapped to "yc" so I can hit command+L then type "yc some query"

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