> you can augment the service (large margins) or automate the service (thin margins), but you can't turn it into a product.
Why not?
Why not?
so, like the whole ideas and sharing flames analogy.
now, note, this does not pertain to products that perform services. that's a whole 'nuther ball of wax. but, in our example, that'd be like cloning the musician rather than the music.
This is exactly what a recording does, though -- it automates a performance.
the music recording is the manifestation of the performance/service. so, not viable as a product.
cd players perform the service of playing the music. (aka automates the performance) totally viable as a product.
think of it like a many-to-one relationship. the "one" is what can be productized. the "many" cannot. scarcity is key for what can be economically considered product-viable.