It may not be much different for single people or those under 30, but if you have a family, keeping them in an acceptable PPO was running $1200-$1500/month (total corporate or individual) - and for individual, that's if you don't get rejected for something as ridiculous as someone having been treated for allergies.
Plugging in some numbers on healthcare.gov, I'm seeing comparable PPO's for $700/month and if you play with the numbers you can see that the tax credit drops the plan cost as income drops below 4x the poverty level, so for example a family making $50K/yr would only pay $200/mo for the same plan.
This seems like a step in the right direction in so many ways.
I think most negative publicity is coming from polarized sources who would reject anything, and their paid media outlets.